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# From_Bottom_Of_Africa
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Frequently Asked Questions

1. What is AFTAGS, and who is the target audience?

Answer: AFTAGS is the world’s first smart incubator and marketplace merging African authenticity with Khaleeji luxury. We serve the "Blended Generation" and connoisseurs of exclusive fashion, while supporting designers and productive families across the Gulf and Africa.

2. How does AFTAGS support productive families and SMEs?

Answer: We act as a strategic incubator providing a premium showroom in Ajman, advanced digital marketing, and AI-powered tools to help partners develop their brand identity and reach a high-purchasing-power audience.

3. What is the role of Artificial Intelligence on the platform?

Answer: AI powers our "Smart Gateway" for traders, assisting in product-market fit evaluation and generating premium marketing content. For customers, it ensures a personalised and interactive shopping journey.

4. Are the products available in a physical location or online only?

Answer: Both. We have a luxury boutique strategically located in Ajman for a high-end physical experience, alongside a sophisticated digital platform and app serving the GCC and global markets.

5. What are the criteria for brands to join the incubator?

Answer: We prioritise "Strategic Curation," focusing on high-quality materials (silk, velvet, handmade textiles), cultural alignment with Khaleeji elegance, and product exclusivity.