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About us

AFTAGS: The Cultural & Economic Bridge

AFTAGS was established as a pioneering strategic alliance, merging Gulf expertise in luxury management with authentic African creativity. We are a specialized incubator featuring the finest Khaleeji and African brands. Our mission is to curate pieces that blend African heritage with high-end Gulf aesthetics, resulting in exceptional creations for our elite clientele.

 

Why AFTAGS?

  • Strategic Curation: Tailoring traditional crafts into luxury lifestyle fashion.

  • Local Empowerment: Providing a world-class environment for SMEs and productive families.

  • Tech Leadership: Utilising Gemini AI to create a seamless, smart connection between traders and the target audience.

 


 

Our Strategic Pillars

  • Economic Empowerment: Creating a comprehensive ecosystem that grants Emirati and African companies direct access to high-purchasing-power demographics.

  • Cultural Diplomacy: Showcasing the depth of African heritage within a framework of contemporary Khaleeji luxury.

  • Sustainable Growth: Building long-term strategic partnerships that support the UAE Vision 2030 as a global hub for innovation and trade.

 


Selection Criteria: The Art of Curating Luxury

To maintain our identity as a "Symbol of Luxury," we adhere to rigorous standards when selecting our partners:

  1. Cultural Alignment: The brand's ability to offer designs that respect Khaleeji modesty and elegance.

  2. Material Quality: A focus on premium fabrics such as natural silk, velvet, and high-quality hand-woven African textiles.

  3. Exclusivity: Prioritising Limited Edition pieces that offer our clients a sense of uniqueness.

  4. Social Impact: Supporting brands committed to social responsibility and the empowerment of artisans and productive families.